Journalists, advertising professionals and those engaged in seemingly 'creative' pursuits, often invite a lot of envy from their less fortunate(or so they believe)peers. Because, a corporate job cannot possibly involve any aesthetics,right?But a few voices from india Inc are out to prove this assumptions wrong.
"This may be completely true for the industrial era corporate jobs but the situation is changing in the post industrial world. In today's business world, design and aesthetics are increasingly becoming dominant. AS a matter of fact, design is emerging as a distinct business discipline. The success of Apple is a prime example. Apple leads through design innovation and not technology and has amply demonstrated that even in the world of computer geeks, design has a place. This is true for most of the industries or functions including public services, utilities. consumer durables, marketing, human resources, etc," says Shatrunjay Krishna, director-talent management and organisational alignment , Towers Watson India. The question of whether corporate jobs are meant only for the unartistic begs an answer in an era when more and more professionals are beginning to question their career choices and craving for jobs that are creatively satisfying. How many times have you heard an accountant or an HR executives express their desire to pursue something artistic? Our personalities and lives are no longer undiamensional and yet, when we have to put in so many hours at work, it becomes difficult to compartmentalize our different selves to mingle and produce better products and ideas.
Krishna believes that we are in the early stages of a 'design revolution'. Yet, the one can never give complete rein o one's creativity without quitting the corporate field altogether. Yet, the very same authors usually return to the field as they see the opportunity to turn into 'artistic entrepreneurs'. Giving up a salaried job is not an option for everyone and besides, being a full-time artist comes with us its own challenges and pitfalls. Why not find a middle path that is actually more enriching ? "Wherever young people sow intiative and ability. they are being given more and more responsibility and freedom to take decisions. That responsibility, but from the ability to synthesize different kinds of information-financial, accounting, strategy, business relationships, brand, emotional associations, visual and aesthetic," says Dr aditya Devsood, founder and CEO, Adianta School for Leadership & Innovation.
An individual who is able to find scope for creativity and innovation in any job is true asset to the organization. Such an indivual is not bound by conventional ideas of what doesn't. "To gauge the pulse of your employees and teams and truly recognize what gets them ticking, you have to step up to the mantle and take charge of being the catalyst for innovation and be the change that infuses enthusiasm, motivation and happiness into the work environment of your institution," advises R Anand, VP global rewards,people and leadership, HCL Technologies.
Speaking about the field of engineering in particular, Dr TC Ramesh, head - technology excelence group, QuEST Global says, "Engineering by nature is a creative field. However, when the activities are broken down, they may seem to be monotonous. This does not mean that engineering is meant for the unartistic. It is important to realize that to be able to reach the levels at which one will do the highest level of creative job, one has to start from the lowest task and work one's way up." And that brings us to perhaps the most important point of all: the level of creativity you can allow yourself varies at diffrent levels of the organisational hierarchy and if you're going to be in it for the long haul, you have this to look forward to - a time will come when you're not just a cog in the wheel depends on your ideas and contributions. Of course,if you plan to go the entrepreneurial way, that time might come sooner than later.
Sood concludes, "To success in work and life, it will never do to have only one kind of ability, either the aesthetic or the analytic, but rather, both must be integrated to develop one's executive functioning," So if you've been feeling 'trapped' in your monotonous job, do a rethink on whether the monotony is stemming from the job or you. If it's you, then adding some zest to your job may be the solution
Speaking about the field of engineering in particular, Dr TC Ramesh, head - technology excelence group, QuEST Global says, "Engineering by nature is a creative field. However, when the activities are broken down, they may seem to be monotonous. This does not mean that engineering is meant for the unartistic. It is important to realize that to be able to reach the levels at which one will do the highest level of creative job, one has to start from the lowest task and work one's way up." And that brings us to perhaps the most important point of all: the level of creativity you can allow yourself varies at diffrent levels of the organisational hierarchy and if you're going to be in it for the long haul, you have this to look forward to - a time will come when you're not just a cog in the wheel depends on your ideas and contributions. Of course,if you plan to go the entrepreneurial way, that time might come sooner than later.
Sood concludes, "To success in work and life, it will never do to have only one kind of ability, either the aesthetic or the analytic, but rather, both must be integrated to develop one's executive functioning," So if you've been feeling 'trapped' in your monotonous job, do a rethink on whether the monotony is stemming from the job or you. If it's you, then adding some zest to your job may be the solution
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