BBA

Bachelor of Business Administration


In order to make the BBM programme more relevant to the needs of the business and industry project reports, industrial study tours to different organisations are conducted. Project Reports shall be prepared under the projects co-ordinator and submitted during the third year. An industrial training project of 45 days duration will be undertaken in the final year.



Course Duration: Three Years (6 Semesters) 


Eligibility for Admission:
Pass in Pre University / Higher Secondary / 10+2 / ‘A’ Level or equivalent of any
recognised Board or Council in any discipline. 







Career Scope:

The primary purpose of the three year programme of Bachelor in Business Management, is to provide a high quality professional education in business to the youth who wish to: a. Join Executive positions in industries, business and Non- Government Organisations (NGOs). b. To serve as business-oriented professionals


Course Content:
• Fundamentals of Accounting
• Business Management
• Business Mathematics
• Business Economics
• Human Resources Management
• Business Statistics
• Business Environment
• Financial Accounting
• Organisational Behaviour
• Marketing Management
• Business Communication
• Corporate Accounting
• Service Management
• International Business
• Business Law
• Cost Accounting
• Financial Management
• Production & Operations Management
• Computer Application in Business
• Income Tax
• Management Accounting
• Law & Practice of Banking
• Project Management
• Business Research Methods
• Management Information System
• Strategic Management
• Entrepreneurial Development
• Project with Viva-Voce Elective Human Resources Management
• Human Resource Development
• Industrial Relations
• Labour Law
• Labour Welfare & Social Security Marketing
• Product & Sales Management
• Advertising & Media Management
• Consumer Behavior
• Marketing of Industrial Goods Finance
• Financial Markets & Services
• International Finance
• Cost Rate Financial Analysis
• Portfolio Management Insurance
• Principles & Practice of Life Insurance
• Principles & Practice of General Insurance
• Actuarial Science
• Risk Management International Business
• Exim Trade
• International Marketing
• International Finance
• International HRM Information Technology & Management
• E-business & Web Designing
• Enterprise Resource Planning
• Database Management
• System Analysis & Design Advertising & Media Management
• Advertising
• Media Management
• Multimedia
• Technology & Advertising Tourism
• Tourism Business
• Tourism Product
• Tourism Marketing
• Travel Agency & Tour Operators Business
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